Chapter 5, "Inventing Requirements," encourages development team members to look actively for innovative features and solutions that the customer did not request or might not even have considered.
第5章，“挖掘需求”，鼓励开发团队的成员积极寻求客户并没有要求或者可能还没有考虑到的特性和解决方案。
Not inventing new markets, not innovative features, not even improving on existing features like sound quality or battery life — just a better design, unconcerned about “disrupting” anything else.
不是开辟新的市场，也不是创造新的产品特点，甚至也不是提升已经存在的产品特点，比如音质和电池寿命。只是一个更好的外观设计，与“颠覆性”根本就不沾边。
The product concept holds that consumers will favor products that offer the most quality, performance, and innovative features.
产品观念认为，消费者会喜欢质量最优、性能最好、特点最多的产品。
Innovative features adopted in the office building to reduce energy consumption include window shades for protection from direct sunlight and keeping the building cool.
该办公建筑所采用的创造性特征，可降低能源消耗，包括使用百叶窗避免阳光直射，从而保持整栋建筑的凉爽。
Innovative features adopted in the office building to reduce energy consumption include window shades for protection from direct sunlight and keeping the building cool.
该办公建筑所采用的创造性特征，可降低能源消耗，包括使用百叶窗避免阳光直射，从而保持整栋建筑的凉爽。
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