Knowledge is the key that enterprises form persistently competitive superiority in the era of knowledge economy. Also, customer knowledge is one of the most important enterprise resources.
知识经济时代,知识是企业形成持续竞争优势的关键,客户知识是企业最重要的资源之一。
First of all, construction of customer knowledge management model.
首先,客户知识管理模型的构建。
Then, the problem of customer knowledge management foundation is studied.
然后,研究了顾客知识管理的基础问题。
Also, customer knowledge is one of the most important enterprise resources.
客户的知识也是企业最重要的资源之一。
The object of this paper is customer knowledge management of economy hotel.
本文的研究对象是经济型酒店的客户知识管理。
Utilize many kinds of means to process customer information into customer knowledge.
利用多种手段将客户信息加工成客户知识。
So customer knowledge management may help to achieve new competitive advantages for enterprise.
因此,顾客知识管理将会是企业新的竞争优势的重要来源。
In this paper, the authors put forward analyzing customer value based on customer knowledge value.
根据这一发展趋势,本文提出从客户知识价值的角度来分析客户价值。
In the philosophy of CKM, customer knowledge is regarded as the important resource of the enterprises.
在CKM的理念中,客户知识被视为企业的重要资源。
It proposes several strategies to improve economy hotel's capabilities of customer knowledge management.
提出了经济型酒店提高客户知识管理能力的几点对策。
Learning from customer, acquiring more valuable knowledge - "Tacit customer knowledge" from customer has become the new tendency of CRM.
向顾客学习,从客户那里得到更有价值的知识——隐性客户知识,成为企业客户关系管理的新趋势。
The corporate knowledge strategic gap in customer knowledge is analyzed based on survey and audit of the current state of corporate CKM.
通过企业客户知识管理现状调查和审计工作,对企业客户知识战略差距进行了分析。
Research results will help enterprises to carry out the implementation of customer knowledge management, and to provide a theoretical guide.
研究成果将有助于企业开展实施客户知识管理,并为此提供一定的理论指导。
It introduces the research background, significance, home and abroad research status of customer knowledge management, and defines the key concepts and related theories.
主要介绍了本文的研究背景、研究意义、以及客户知识管理理论的国内外研究现状,并对主要概念和相关的理论作了界定。
Therefore, the search on the construction of the model of customer knowledge management and its relationship with organizational performance become the popular research focus.
因此,探寻客户知识管理的模型及其对企业绩效提升的影响便成为了学术界所热衷的研究课题。
The creative model of customer knowledge management (CKM) in this text mainly includes two components: main activities and auxiliary activities of customer knowledge management.
本文创造性的构建了客户知识管理(CKM)模型,该模型主要包括两个组成部分:客户知识管理的主要活动和辅助活动。
This research proposes a conceptual framework about the internal processes involved in creating customer knowledge competence , which allow firms to strategically manage their CRM programs.
本文提出了一个创造客户知识能力内部过程的概念框架,有助于企业从战略上管理它们的客户关系管理程序。
At first, the authors define the concept of customer knowledge value, and then put forward the measurement through measuring customer knowledge capacity and intention of knowledge communion.
本文首先明确了客户知识价值的定义,然后提出通过客户知识能力和知识交流意愿两个指标来度量客户知识价值。最后分析了客户知识价值在客户生命周期内的变化趋势。
At first, the authors define the concept of customer knowledge value, and then put forward the measurement through measuring customer knowledge capacity and intention of knowledge communion.
本文首先明确了客户知识价值的定义,然后提出通过客户知识能力和知识交流意愿两个指标来度量客户知识价值。最后分析了客户知识价值在客户生命周期内的变化趋势。
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