The result is what wine tasters call a "barnyard" aroma, which some find appealing, others revolting.

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The company insists that after careful taste testing, no one will be able to tell the difference and it will taste exactly the same, but given some of the super tasters I have met through my work in the wine and spirits world, I find it virtually impossible that such a change in alcohol content can go unnoticed, especially with no additives to compensate.

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Over the course of several months, the tasters will taste from each one until everyone in the room will agree this is how they envision the wine.

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