Next month, the group also will start test marketing a concept called the Soil Trust, an ambitious loan guarantee for money lent to local enterprises.

FORBES: Slow Money Movement Reports Steady Growth

Researchers performed eight studies to test the hypothesis that people with higher trust in their feelings will predict outcomes of future events better than those who second-guess their feelings.

FORBES: Study: Why Trusting Your Feelings Makes You a Better Future Predictor

Buyers are contacting sales to establish a relationship, test their chemistry and see if they can trust the vendor.

FORBES: Sales and Marketing Alignment Begins with the Customer

His ability to regain consumer trust is seen by many Japanese businesses as a crucial test of the reputation of Japanese products worldwide, according to the Associated Press.

FORBES: Wednesday Briefing: Toyota Hearings Continue, Wellpoint CEO to Testify

Rebecca Wood, chief executive of the Alzheimer's Research Trust, which funded the research, said the new test was a big step forward in efforts to spot the early signs of dementia, as two-thirds of the 700, 000 people in the UK with dementia remain undiagnosed.

BBC: 'Improved' test for Alzheimer's

One test of whether the deal constitutes a violation of anti-trust law is whether it gives Google significant control over Yahoo!'

FORBES: GooHoo's Inquisition

Whenever the BBC management proposes to launch a new service or make significant changes to an existing service the BBC Trust will consider the proposal and decide whether to launch a Public Value Test (PVT).

BBC: Trust review: Your questions

Health managers at the county's primary care trust said out of 25, 000 25 to 29-year-olds offered the test, 14, 000 have not had it.

BBC: Half of young women miss smears

"The test will come when the public market views these actions and decides whether they trust Cole management, " said Jim Sullivan, a managing director at Green Street Advisors, a Newport, Calif.

WSJ: Cole REIT Selects Its Own Deal Over Rival's