Next month, the group also will start test marketing a concept called the Soil Trust, an ambitious loan guarantee for money lent to local enterprises.

FORBES: Slow Money Movement Reports Steady Growth

Researchers performed eight studies to test the hypothesis that people with higher trust in their feelings will predict outcomes of future events better than those who second-guess their feelings.

FORBES: Study: Why Trusting Your Feelings Makes You a Better Future Predictor

Buyers are contacting sales to establish a relationship, test their chemistry and see if they can trust the vendor.

FORBES: Sales and Marketing Alignment Begins with the Customer