In some ways, the Internet causes TV to look less impactive, but in order to continue to do a mixture of both, you need to use a combination of very solid measurements and total gut feel.

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And in the spirit of sensorama (a term originally coined, I believe by my friend John Grant in the UK) you need to create a total experience, a feel, a touch, a sound, and a charming and original personality.

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The idea of a total utter financial apocalypse makes me feel desperate too.

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"By the end of the year, I feel fairly confident that the total family farms assisted since we started will be 63, " says Gross.

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"Now you people do what you got to do, because I feel this is all a total frame setup, " Ranta said at his sentencing.

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But the Trail Riders Fellowship said they feared this would lead to a total ban on vehicles in the park which they feel should be open to all.

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The London-based drug giant is the world's second-biggest drug company in terms of total sales, but it has had trouble delivering revenue growth and may feel it needs even more heft to compete with Pfizer after that company merges with Pharmacia (nyse: PHA - news - people ).

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Before you feel too sorry for Goosen, note that he treated only about 7% of his total endorsement income as U.S.-source income.

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