And if there's something particular that feels too embarrassing to talk about, get a how-to book.
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President Gorbachev himself had seen a TV report about Cox's swim and - with the world's media watching - the Soviet leadership decided it would be too embarrassing to turn her back.
But even that charge is not too embarrassing for the chancellor of the time, Alastair Darling, because the NAO says the oversight has not led to any significant additional costs for the state.
Her comments followed a question from shadow home office minister Lord Hunt of Kings Heath, who asserted that the government did not keep figures on how many police stations were closing because the numbers were "too embarrassing".
Like rock musicians, TV shows that survive too long inevitably become embarrassing reminders of their former greatness.
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Embarrassing, too, in that Mr de Castries, at 46, is just the sort of modern-minded internationalist that French business schools might choose as a role model for their students.
Plenty of my male friends have very embarrassing photos on Facebook too (despite my advice to them to groom their profiles).
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Just as the Atlanta Falcons still have a waiting list for season tickets in the wake of the Michael Vick fiasco and the New York Knicks increased their season renewal rate after an embarrassing sexual-harassment trial, so too will baseball keep rolling.
She approached the 2001 French Open as one of the tournament favourites, but the expectation from home fans proved too much for her to bear and she suffered an embarrassing first-round loss.
If the steady annual increases over the last 10 years are any indication, companies that should know better will still be making embarrassing disclosures about network intrusions that went undetected too long.
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They, too, are expected to increase and that will be acutely embarrassing for President Francois Hollande who promised, during his election campaign, to bring unemployment down.
Those individuals are forced to endure embarrassing moments where they are called out by ticket personnel or flight attendants for having too much girth in front of crowds of people.
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