The authors, Elroy Dimson and others, note that returns were low in 1900, but that investors became used to higher returns over the next century.
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"China's city and rural commercial banks don't have the scale of major banks and so need to offer higher returns to be able to pull customers away from their bigger competitors, " Mr. Ye said.
Even if share prices fall, he says, the higher yields mean these investments are likely to provide higher returns over the next two to three years than short-term bonds.
With fiat currencies being printed, short-term interest rates near the zero-bound, and real interest rates providing negative expected returns, investors have been incentivized to chase higher returns on equities and invest in real assets.
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They tend to have higher returns and can use keen pricing and marketing to get even further ahead of their rivals.
Many funds use borrowed money to leverage higher returns, but that can cause the price to collapse if managers are forced to cut the dividend.
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To win higher returns over anything beyond the very short term, listen a lot less to your customers, especially your biggest ones.
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Such pressure comes from all quarters: from shareholders who want growth, from analysts who want to see higher returns on equity, from staff who want bonuses, from managers who want to keep their jobs, and from politicians who want higher employment and tax takes.
Instead of gathering dust, this money went fleeing to the higher returns from money market and mutual funds, thus allowing anyone with an idea to either invest or get access to capital to build a company of their own, go public, and create enormous wealth.
The proposal isn't likely to generate higher returns over the long term, he says.
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Modern portfolio theory dictates that to reap higher returns, investors must assume greater risk.
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Mr Bush argued that his plan would enable Americans to gain higher returns for their retirement savings.
Investors who choose to take extra risks in small-cap and value stocks should expect to earn higher returns.
Only 25% of respondents said that they were comfortable accepting investment risk in order to achieve higher returns.
Demography is driving old and young to seek higher returns on household wealth.
Domestic investors, by nature, will probably prefer to seek higher returns further afield.
This stockpile of cash wants to seek higher returns in the stock market but is waiting for a sign that the water is safe.
If you'd rather try to earn higher returns yourself, consider 529 plans in the five states with Vanguard funds or the 13 with TIAA-CREF funds.
But that price depression usually represents the opportunity for long-term investors to bag higher returns from these neglected stocks than from the more exciting stocks, says Haugen.
Near-zero interest rates in America, Europe and Japan have helped sustain the rally in risky assets this year, as investors have been forced to seek higher returns elsewhere.
In the long run, that would ensure that people got a higher return on their investments, and their higher pensions would lead to higher tax returns by the government.
One could think about fine tuning this and having workers in particular jobs invested in equities that are likely to have higher returns if that position is replaced by robots.
When the Fed floods the system with liquidity, and holds interest rates at low levels, cheap dollars are borrowed to finance riskier investments for what are hoped to be higher returns.
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All these things require higher returns to farmers, which will attract higher investment.
Global central banks have forced investors to take risk in order to try and achieve higher returns, which has only brought us closer to the point where the risk is not going to be worth taking, given the paltry potential rewards.
In the near to mid term, we anticipate being able to generate higher advertising returns than any traditional channel can from their advertising service, for any type of content.
In fact, historically, when such lengthy periods of bond outperformance have occurred, stocks have gone on to produce much higher returns than bonds in the next five years, Sonders says.
Our diversified investor would need to make sure they never put themselves in a position to lose everything but instead spread their risk exposure to gain higher overall returns (as in the example).
To increase the odds of higher net returns, I like to seek out low-cost investment vehicles such as DFA funds, Vanguard index funds and ETFs.
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Economic theory says that when investors take on extra risk, they ought to be rewarded with higher returns.
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