Doing so is their path to higher returns on net assets.

这样的做法是提高他们净资产回报率的途径。

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Investors are also likely to demand higher returns for owning for riskier assets such as stocks, which usually means lower prices.

投资者对持有股票等风险更高的资产也可能要求更高的回报率，这就通常意味着更低的价格。

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Shareholders too are belatedly happy to trade higher returns on equity for a reduced chance of being wiped out.

股东虽然较迟才意识到，但也乐意放弃股票的高收益以降低“倾家荡产”的可能性。

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The authors, Elroy Dimson and others, note that returns were low in 1900, but that investors became used to higher returns over the next century.

ECONOMIST: Investment: In search of those elusive returns | The

"China's city and rural commercial banks don't have the scale of major banks and so need to offer higher returns to be able to pull customers away from their bigger competitors, " Mr. Ye said.

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Even if share prices fall, he says, the higher yields mean these investments are likely to provide higher returns over the next two to three years than short-term bonds.

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