Soccer, in the pundits' time-worn phrase, is a game of two halves.
Even customers like to see bids where the practices are traditional and time-worn, often eschewing innovations simply because they like the status quo.
Research on the few remaining groups of hunter-gatherers in the modern world revealed another facet: far from leading exhausting lives, hunter- gatherers had far more leisure time than their worn-out farming neighbours and seemed relatively well fed.
So on went the helmet - the first time I had ever worn one - and into battle I bravely strode.
Don't expect Apple to debut a headset or wrist-worn iDevice any time soon.
We enjoyed a World Wide Telescope fly-over of Iceland, the time-lapse photographs from a SenseCam worn by his collaborator, Microsoft's Tim Regan, as he delivered material to the venue and some of the astonishing maps Eric Fischer makes by plotting the location data from Flickr photographs of major cities, along with some astonishing data visualisations.
What happens over time is that employees who are not recognized become like well-worn furniture sat upon but never appreciated.
It was the first time we can gauge whether Londoners were willing to change their well-worn travel habits to make way for Olympic spectators, says BBC London's transport correspondent Tom Edwards.
BBC: London's travel network clears its first Olympic hurdle
The commanding officer is Colonel Dawud Ibrahim(ph), a one-time army officer and farmer, he is a lean man in a worn leather jacket.
The new kit was worn by the team for the first time last Saturday, when City beat Newcastle United 4-1 in a pre-season friendly.
This is a theme taken from a well-worn playbook and, most important, the ad keeps it both appealing and simple at the same time.
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