But this choice is a very big deal.

FORBES: Could Taxes Have Prevented Rampage Of The London Whale?

We are deeply concerned that clients are choosing to appear unrepresented in court while their solicitor is on strike, even though the services of a duty solicitor provided by the Scottish Legal Aid Board are available to them, as this choice is unlikely to be in their best interests.

BBC: Lawyers stage court boycott in legal aid row

Keep in mind, though, that this is why the choice in this election is so important.

WHITEHOUSE: Discussing the Economy in Richmond

This is why the choice is not about which media to deploy and not deploy, but when to deploy them.

FORBES: JPMorgan CEO Jamie Dimon's Public Lambasting of the Bank of Canada

This is a season for choices, and this is the choice: between choice -- between decline and prosperity, and between the past and the future.

WHITEHOUSE: President Obama on Infrastructure Investment

The evidence shows there is demand for choice and that this is not only compatible with equity but that choice itself helps to ensure equity.

BBC: NEWS | UK | Politics | Full text: Blair on public services

This is the choice before people and it is one we are very happy to debate in the weeks and months to come.

BBC: NEWS | UK | UK Politics | In full: Blair on his NHS pledges

And remember that choice in this form is presumably a milder stimulus than would be choice in the form of, say, an adequately funded voucher scheme.

ECONOMIST: Economics focus: The difference that choice makes | The

This is a choice between two courses of action, but it is also a choice between two different visions.

CNN: Romney's way: Let middle class pay the rich's tab

The reason for this choice of strategy is simply that if you change the future of a young person, the impact as a function of years, is much higher.

FORBES: Johan Andresen of Ferd on Social Entrepreneurship

There are times when a public company has no choice about this, but frequently the choice is a close one and reasonable minds can differ reasonably about the need to do so.

FORBES: Accounting Fraud Cases Are Dead. Long Live Accounting Fraud Cases.

This is not our intention, it is not what we desire, this is not our choice.

WSJ: Cyprus Parliament Rejects Bank Deposit Tax

And there's a couple -- so what we want out of this, out of the next two days, is to spend time in these pivotal states reminding people what's at stake, what the choice is in this election, and that now is the time to get engaged, to get involved and to vote.

WHITEHOUSE: The White House

This is when the way a choice is structured nudges you into making a choice that is believed to be better for you, meaning that people are under-choosing on average compared to what would maximize their welfare.

FORBES: Public Choice Meets Choice Architecture

"A lot of Egyptians will feel like this is the worst choice that they would have to make because if it really is between Morsi and Shafik, then these are the two most polarizing candidates, " Khaled Elgindy, a visiting fellow at the Brookings Institution in Washington who is currently in Egypt.

CNN: SHARE THIS

Let them know about the choice we face in this election, because there is a choice.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event

But you have to remind them for the next three months, this election is a choice.

WHITEHOUSE: Making the Right Choice for the Economy

The big disadvantage of this choice, however, is that it limits our audience to gamers.

FORBES: Move up http://i.forbesimg.com t Move down

And, ladies, this election is a choice about supporting women and families in this country.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event

"We have always said that this election is a choice for Kenyans alone to decide, " it added.

BBC: Kenya elections: Kenyatta accuses UK over rejected votes

This election is a choice about whether our kids can attend college without a mountain of debt.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event

This election is a choice about whether our kids can go to college without a mountain of debt.

WHITEHOUSE: Remarks by the First Lady at a Campaign Event

Eveillard's choice for this contest is Security Capital, a holding company for a number of real estate investment trusts.

FORBES: Pick one stock

The choice in this election is not between regions or religions or genders.

CNN: Obama speech: 'Yes, we can change'

This election is a choice about supporting women and families in this country.

WHITEHOUSE: Remarks by the First Lady at Campaign Event

This Hobson's choice is imposing a high cost on both individuals and society.

ECONOMIST: Women in the workforce

This is a choice about two fundamentally different visions for America -- (applause) -- two fundamentally different paths for our future.

WHITEHOUSE: The White House

When weighing your options, ask yourself a question: is this choice driven more by what inspires me, or by what frightens me?

FORBES: The Parmenides Fallacy: Are You Ignoring the Cost of Inaction?

This is a choice not just between two candidates or two parties.

WHITEHOUSE: Remarks by the President at a Campaign Event -- Hilliard, OH

So, San Francisco, California, this is the choice we now face.

WHITEHOUSE: The White House