In his humble, professional storyteller's way, Conan Doyle fashioned something that an industrialist's marketing manager has always struggled to create: the everlasting brand.
Made entirely of pink gold with a diamond touch, the new line celebrates true romantic love or the everlasting bonds of friendship through the graceful intertwining of curves that represent variations on the horizontal eight configuration: the universal symbol for infinity.
To this day, Jews around the world honor the Maccabees' everlasting hope that light will overcome the darkness, that goodness will overcome evil, and that faith can accomplish miracles.
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This nicely links Mr Deutsch's ideas about explanations having infinite reach, which in turn suggests that mankind is only just at the beginning of an almost everlasting journey of creating explanations of the world.
Rumors that the relationship of Kristen Stewart and Robert Pattinson is on the mend are prompting speculation over whether their love is an everlasting one, or the well-timed reunion is a political coup meant to reinvigorate the Twilight fan base ahead of the release of the final installment of the billion dollar franchise.
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However, Patrick Harvie, Green MSP for Glasgow, described the TIF scheme as a "reckless gamble" with taxpayers cash based on "the absurd prediction of everlasting retail growth".
But that autograph is an everlasting memory of the one moment where an athlete took the time to make a simple connection with that fan.
"The Pentagon memorial will stand as an everlasting tribute to 184 innocent souls who perished on these grounds, " Bush said.
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But read Alice Oswald in order to be reminded how such an everlasting work can still shock, even in the 21st century.
It is to Todd's, and his master's, everlasting credit that they ordered and employed not the cheapest but the temporarily affordable best and brightest.
Christ, of course, will when he rises from the tomb become the being up in heaven who unites the earthly and the heavenly, and affords mortals a shot at likewise ascending into everlasting life.
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Can you really believe that Israel's effectively wiping out Palestinians on the scale that you propose is going to lead to a new world order of everlasting peace and prosperity and guarantee safety and security in Fortress America?
On the very last night before seventh or eighth grade, I was still scrambling to get through Tuck Everlasting.
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Noble Fir forms the base, accented by such unusual-for-holiday plant materials such as lavender, globe thistle and pearly everlasting.
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