Consumers care about the taste and quality of food, not how it looks.

BBC: EU slices up 'ugly fruit' rules

There is no secret recipe for Krug champagne, the consistency of taste and quality in each bottle comes down to the family's palate and memory.

CNN: Krug: class in a glass

Unlike a Big Mac, The Economist is universally regarded as a staple food for the mind, is largely free from variations in quality or taste and therefore homogeneous.

ECONOMIST: Deflating

When it comes to restaurants, the assumption that food quality, or at least taste, should trump other considerations.

FORBES: People Don't Think McD's Has Great Food... But Does it Matter?

He has a quality panel of about 10 people who taste his beers.

WSJ: Dale Katechis of Oskar Blues Brewery Mixes Exercise With Beer

In short, all the producers of Parmigiano-Reggiano have an iconic vision of what the perfect cheese should look like, feel like, smell like and taste like, and all of its production and quality control is geared to produce exactly this result.

FORBES: The King Of Cheeses: Why Does It Taste So Good?

Product differentiation through quality ingredients and novel flavours mean "that it does actually taste better and, therefore, we don't mind", says Vince Mitchell.

BBC: Ice cream: How much would you pay?

Because the flavor and quality of different types varies depending on the time of year, quality of season and grower, it helps if you can taste before you buy.

NPR: Cherries on Top

When evaluating a potential purchase, an entrepreneur like Courtauld was looking for an assessment finely balanced between market value (a good price), quality as a work of art (a question of informed taste and a good eye), and stature of the artist (now and in the future).

BBC: A Point of View: The art of collecting

Color and clarity will tell you a great deal about the quality of the distillation process as well as the aging and filtering of what you are about to taste.

FORBES: How To Taste Spirits