Rather then pointing at a link or image with the cursor, the user drags their point of view across a static page, scoping in on the desired element before pulling the figurative trigger.

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In the Media Lab's implementation, an iPad is used to display a static news page with flashing colored bands at the top, representing just a few vertical pixels on the LCD.

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Though having a truly engaging page requires a more hands-on approach than the static, digital billboard you may have grown used to, providing an online destination can convert enough visitors into customers to make it well worth your time.

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Media is no longer static -- it's not just about the words on the page (although with as much competition as exists out there, those words are even more important than ever).

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Other associations, such as those hard-coded into a search engine (as opposed to a static link), may be difficult to find without spending a considerable amount of time on a page.

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