The simple awareness of where you are ultimately heading has an amazing power to subconsciously guide you toward smarter daily spending choices.

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Unplugging electronic devices, using low-flow shower heads, or reusing what we might throw away were among the simple messages or graphics designed for the awareness campaign.

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It reduces the chaotic patterns of brain waves to a simple 100-point scale to indicate level of awareness.

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However, as this handbook demonstrates, with a basic understanding of human communication, some knowledge of effective approaches to awareness-raising, and a measure of simple planning, it is possible to affect positive, equitable and sustainable change.

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The reason breast cancer awareness as a cause has taken hold is as simple as Branding 101: The brand's promise is simple to understand.

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The awareness created by the information and the ability to develop simple solutions would make it easy to dump the junk.

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