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The simple awareness of where you are ultimately heading has an amazing power to subconsciously guide you toward smarter daily spending choices.
FORBES: Practice Radical Financial Simplicity
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Unplugging electronic devices, using low-flow shower heads, or reusing what we might throw away were among the simple messages or graphics designed for the awareness campaign.
FORBES: Sustainability, By Design
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It reduces the chaotic patterns of brain waves to a simple 100-point scale to indicate level of awareness.
FORBES: Defensive Medicine