As reliably as autumn brings Orion to the night sky, spring each year sends a curious constellation to the multiplex: a minor cluster of romantic comedies and the couples who traipse through them, searching for love.

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Although the series of romantic days used to cater more towards couples, or those wanting to confess their secret loves using a romantic day as an excuse, in recent years, goodie-gifting on Valentine's Day and White Day has expanded to include family, co-workers and pretty much anyone you come into contact with on those days.

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But there was one wrinkle: too many couples having loud romantic encounters down the hall.

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The firm hopes that nice restaurants and sellers of romantic holidays will pay to pitch to loved-up couples.

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For many couples, it offers time to unwind and get romantic.

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There is even a smattering of apps for couples, for those wanting to get even closer to the other member in their tight knit romantic social circle of two.

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