With the parent company increasingly betting its future on the value of its content, rather than the way it's delivered, a digital strategist would seem logical anywhere but in Hollywood, where relationships with directors and actors are given primacy.

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The Mountain View, California has also driven more than 5 million unique miles as part of its five-year quest (called project Ground Truth) to build more accurate maps from its own raw data rather than licensing map content from others, said Brian McClendon, head of Google maps.

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Either way, it seems the league is more content on sticking to its principles right now rather than making a deal with the referees.

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The burger giant corrected a labeling error Wednesday, acknowledging that the trans fat content of its large fries was one-third higher--8 grams rather than 6 grams.

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The company makes most of its money from the screens, rather than from selling news to papers and broadcasters, so the content division is at the core of the company.

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B4U is a pure content business, which rents space on cable and satellite networks around the world, rather than building its own.

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It appears the company is content with bringing its system up to speed with the current offerings from Microsoft and Sony rather than attempt to build a high power system.

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