The reason why we refuse to take these examples to heart is rather simple.
Somehow, though, the handsomely compensated geniuses of Madison Avenue keep having trouble satisfying that rather simple-sounding mandate.
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And it is rather simple in concept but has profound implications.
Of particular significance is that the impetus to hold the referendum arose not out of envy or left-wing egalitarianism but rather simple concern for shareholder value.
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My contention is rather simple: Real pyrotechnics happen in Silicon Valley when an imaginative entrepreneur, often not a super-geek, ignites an idea and sets a truly unique brand agenda.
Beaujolais can be rather simple in its most basic incarnation but some wines, especially those from the Beaujolais crus (the nine prestigious subdistricts), can be surprisingly complex, even Burgundy-like.
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Apparently there was an air bubble somewhere in their fuel system that was turning this rather simple routine into an all-day affair of filling up and emptying out jerry cans.
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The financial business should be, inherently, rather simple.
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The facts are rather simple: Coach Tressel knew and concealed from the NCAA that several star players had received financial benefits from selling sporting memorabilia and received discounts on purchases of tattoos and perhaps cars.
The Russian plan is rather simple: Punish countries that refuse to come under its influence by building new gas pipelines that bypass them, while rewarding countries and political leaders that cooperate with Russia with lucrative energy deals.
Basic combat without skills is rather simple.
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Jeff Hyman, CEO of Retrofit, explains that his company uses a device known as a Fitbit along with a Withings scale (with state of the art wireless and tracking technology) that makes tracking your activity, sleep and weighing yourself rather simple.
Dr Fowler's network treated links between nodes as directional arrows rather than simple lines.
Apparently this is an actual transfer of data rather than simple caching of content.
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It's also unclear why RIM bothered using fancy piezoelectric switches rather than simple mechanical ones, because they're not doing anything with the technology other than letting you click -- when you turn off the phone, the switches "harden" and prevent you from pressing the screen, but there's no option to keep that effect going when the device is on.
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Rather it involves simple messages that you send out to your colleagues and friends.
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The procedural agreement meant that amendments by both parties required 60 votes to advance, rather than a simple majority.
No longer is the consumer concerned by the availability of information but rather the fast simple retrieval of it.
Rather, just simple differences in prices being offered based on, well, based on all sorts of things except those legally protected ones like race and or gender.
This past November the Sandridge board changed corporate bylaws requiring a majority of shares outstanding rather than a simple majority of shares voting to enact a change in corporate governance.
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As a lawyer he had favoured using simple language rather than jargon.
Another piece of legislation introduced in the House would amend the state constitution to require future wildlife or natural resource-related initiatives to pass by a two-thirds margin, rather than by a simple majority.
And that strikes me as a very sensible, simple proposal rather than getting into the business of having the government set people's compensation, which I think is a bad idea in a free market system.
Ensuring that their systems are set to operate as simple users rather than a having the powerful administrative rights of system administrators, can keep the attackers from running malicious software on their computers and stop the attacks.
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But rather than adoration for the Simple Life star, the media onslaught has resulted in eye rolls--and worse.
Beijing officials on business will now have simple buffets, rather than banquets.
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