Online ad revenue was up 15%, driven by an increase in revenue per search on Bing.
So is online ad spending, thanks in part to the move to mobile devices.
As with print ads, just because customers view an online ad doesn't mean they bought anything.
Take for example the case of a data scientist charged with delivering insight on online ad performance.
American advertising research group AdZone Interactive reports that online ad spending in August was 7.6% below July.
But the total online ad market still accounts for only a small percentage of overall ad expenditures.
During times of economic uncertainty, companies tend to cut their marketing budgets which includes online ad spend.
Microsoft could use the company's advertiser network and ad management software to rescue its lagging online ad revenue.
Web search giant Google's shares have slid 23% this year amid fears of a slump in online ad spending.
Yahoo has 150 newspapers in a consortium to pool online ad sales efforts.
Ellis spent his career in the online ad network business, previously serving as the COO of marketing network Webxu.
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If Yahoo's warning of a softening online ad market holds true for everyone, Google will be chasing after diminishing returns.
Hong Kong-based Asiacontent.com has a deal with U.S.-based online ad group DoubleClick to roll out the brand across the region.
Some sites, such sas Kongregate, rely on developers to contribute online games and share online ad revenues with game developers.
After months of speculation, Facebook has finally bought the Atlas online ad serving and measurement service from Microsoft.
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According to Gawker, the exchange began when Lee responded to an online ad posted by a 34 year old single woman.
Online ad banners soliciting contributions on CNN.com, AOL and other Web sites brought in half a million dollars late last year.
Online ad spending continues to far outpace overall advertising spending, which rose less than 1%, according to both Nielsen and Kantar Media.
But the company is pursuing new initiatives to grow online ad revenues.
Despite the worsening economy, online ad spending rose sharply in the second quarter, according to a report released today by IgnitionOne.
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Another purchase option is Right Media, an online ad network that has hosted since 2003 an open ad exchange similar to DoubleClick's offering.
However, the data from PrivacyChoice show that several dozen widely used apps are using unapproved companies, most notably Google, the biggest online ad company.
Driven increased response with 71 percent of smartphone users who see a TV, press or online ad doing a mobile search for more information.
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The online ad management firm, known until recently as SearchIgnite, said spending rose across the three channels it tracks: search ads, display ads, and Facebook.
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In the coming weeks, online ad broker Adconion will be delivering video ads to free version of the game in Australia, the Australian reports.
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In theory, Walrath's concerns should also apply to any online ad network--if a major player acquires it, that could scare off participation from its rivals.
Online ad company DoubleClick, Abacus' former owner, scrapped plans to cross-reference data about consumers' purchasing behavior with their online habits in 2000, when privacy advocates howled.
In fact, understanding how consumers respond to an online ad is a lot harder than simply tallying up the number of people who click on it.
When a user clicks on an online ad, several pieces of data are transmitted, including the web address of the page where the user saw the ad.
Company Transformations: James points out that the online ad business has lots of growth ahead of it and will likely be adopted by more traditional tech companies.
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