The deal would eclipse Microsoft's largest acquisition—the August, 2007, purchase of online ad firm aQuantive—by sevenfold.
这笔交易将超出微软最大的收购记录（2007年8月收购网上广告公司aQuantive）近7倍。
That advantage has helped Facebook become the leader in U.S. display advertising with a 16% share of the online ad market, according to the research firm eMarketer Inc.
调研公司电子营销家（eMarketerInc.）的资料显示，这样的优势使Facebook成为美国图片广告的引领者，并占有16%在线广告的市场份额。
Meanwhile, newspapers' online ad sales dropped 13% year-over-year in Q1, their first double-digit decline since the Newspaper Association started measuring them in 2004.
与此同时，报纸的在线广告第一季度同比下跌13%。 这是自2004年来报业协会开始统计后首次出现两位数的衰退。
The online ad has achieved a relatively high click-through rate.
这条在线广告获得了较高的点击率。
Display advertising represents roughly 20% of all online AD revenue.
展开式广告目前在全部在线广告收入中占20%左右。
Microsoft is getting serious about taking more of the online AD revenue market.
微软正在加足马力希望在网络广告领域里面抢占更多的份额。
A purchase would protect the search and online AD partnerships it already has with Yahoo.
收购成功将使微软与雅虎达成的搜索与在线广告合作伙伴关系得到保护。
Feedback: the video won a Guinness World Record for the most-viewed online AD of all time.
反馈：这个视频创下了吉尼斯世界纪录，成为有史以来点击量最高的在线广告。
The paper introduces the main formats of online AD, taking CTR and CR for reference, and then discusses the proportion of effective accepter of online AD with the effective Arrival Rate.
文中介绍了网络广告的主要形式，借鉴点击率和转化率，提出利用有效到达率来探讨网络广告真正到达有效受众的比率。
Fox, which plans to put its regional base for online-ad sales in Abu Dhabi, sees the region's youth as an opportunity: nearly two-thirds of the Gulf's 41m residents are under 30.
福克斯计划将负责互联网广告销售的地区总部设在阿布扎比，阿拉伯地区的年轻朝气对于福克斯来说是一个机遇：海湾地区4100万居民当中，有近三分之二的人年龄在30岁以下。
Meanwhile, social media ads — a perennial weak spot for Yahoo — is eating up a bigger piece of total online-ad spending.
同时，社交媒体广告在总体在线广告开支中所占份额也在不断增长，而这个领域始终是雅虎的软肋。
Meanwhile, social media ads — a perennial weak spot for Yahoo — is eating up a bigger piece of total online-ad spending.
同时，社交媒体广告在总体在线广告开支中所占份额也在不断增长，而这个领域始终是雅虎的软肋。
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