The deal would eclipse Microsoft's largest acquisition—the August, 2007, purchase of online ad firm aQuantive—by sevenfold.

这笔交易将超出微软最大的收购记录（2007年8月收购网上广告公司aQuantive）近7倍。

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That advantage has helped Facebook become the leader in U.S. display advertising with a 16% share of the online ad market, according to the research firm eMarketer Inc.

调研公司电子营销家（eMarketer Inc.）的资料显示，这样的优势使Facebook成为美国图片广告的引领者，并占有16%在线广告的市场份额。

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Meanwhile, newspapers' online ad sales dropped 13% year-over-year in Q1, their first double-digit decline since the Newspaper Association started measuring them in 2004.

与此同时，报纸的在线广告第一季度同比下跌13%。 这是自2004年来报业协会开始统计后首次出现两位数的衰退。

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Online ad revenue was up 15%, driven by an increase in revenue per search on Bing.

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So is online ad spending, thanks in part to the move to mobile devices.

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As with print ads, just because customers view an online ad doesn't mean they bought anything.

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