Like so many comedians on TV, Cummings plays an off-brand version of herself, an acerbic photographer with a live-in boyfriend.
With the exception of a couple of early seasons (when those at the top learned what happens when you go off-brand) the show has hit the mark, its consistently high ratings as solid evidence.
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This kind of one-off micro-site helps brand the company sponsoring the trip and exudes a very high level of professionalism, and I was extremely impressed.
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We're going to do a couple songs for you off our brand-new CD, "Cost of Living" on New West Records.
It now enjoys the dubious honor of being the third most knocked-off brand in China, trailing only Disney and Sanrio's Hello Kitty.
Atlanta Hawks guard Dahntay Jones has expanded his off-the-court portfolio via the announcement of a brand new partnership with global audio company JBL, a division of Harman premium audio and entertainment products.
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Presumably, Tom also had picked out his clothes for the meeting--a T-shirt, cut-off jean shorts and flip-flop sandals--and the brand of gum he was chewing.
Wisnefski feels the online dominance will translate to off-court fame and increase his brand awareness.
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In usual form, she was lively and energetic, firing off her iconic brand of common-sense money advice.
Is there some whiz-bang, brand new, knock-your-socks-off technology coming down the road that will be affecting how millions of businesses are doing business in the next five years?
It will further cement a short-term brand for the Clippers that will surely fuel a record-breaking off-season of season ticket renewals and new season ticket sales.
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He shows athletes preparing for the NFL how a strong personal brand can lead to big off-field endorsements.
Was it a one-off strategy to boost sales of a brand not known for that style of vacuum?
Brand X started off selling dial-up service to customers, but as the Internet grew the company began offering broadband options as well.
However, during the off-season, fans can expect to see Brand Pepsi creating marketing surrounded by its endorsements of quarterbacks Robert Griffin III and Andrew Luck.
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This is the mother lode, folks: we're starting off the new year by offering a brand-new iMac with 1TB hard drive, 8GB RAM and Magic Trackpad!
Back in the early 1990s, when the Conservative Party was Britain's favourite pedlar of political fare, Labour was stuck with a downmarket brand that scared off the middle-classes.
In June, Sichuan Tengzhong announced that it had a tentative agreement with GM to buy the brand, which features large off-road vehicles that initially were developed for military use.
On the Netflix company blog this weekend, Hastings apologized for his handling of the price hike and outlined a plan to split off the DVD-mailing business under a new brand, Qwikster.
The so-called Quiet Tuning elements are consistent with the brand image and generally easier and cheaper to pull off than a state-of-the-art engine.
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Now Jabil hopes to expand by acquiring factories as brand-name manufacturers sell them off to focus on design and marketing.
Immerse yourself in regular, off-the-cuff communication with consumers about the brand.
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However, this might still be a better bet compared to losing subscribers and facing brand damage if the stand-off between the company and MSG Networks continues too long.
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Issues regarding brand identity and the trade-off between profit and core values are ones that Major League Baseball will need to think about carefully as it decides how to sell advertising space on its website.
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Off-season, seconds or slightly-defective items are still a draw, but in many cases, brand new merchandise is also available.
You're better off as a brilliant niche brand than a middling mass-market brand.
Comedian Jo Brand is to stage a one-off performance to raise funds for a children's hospice she supports in Stoke-on-Trent.
Later this week at the Consumer Electronics Show in Las Vegas the Volkswagen AG-owned brand will join Toyota to show off the latest in automated driving technology.
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