It might be a senior who now suddenly has to pay more for their Medicare.

WHITEHOUSE: President Obama Speaks on an Economy Built to Last in Iowa

But what if they don't have an adviser, and now suddenly feel the need to speak to one?

WSJ: Borrowers Could See Higher Interest Rates

And now suddenly, their eyes are open, they're alert and they're talking.

WHITEHOUSE: Remarks by the President After Hospital Visit

Now suddenly every politician has ideas about how to run a business.

ECONOMIST: The state as owner

Now suddenly there's a revolutionary change in technology--DVDs and digital television.

NPR: Is Hollywood Wasting Money Selling Movies to Teens?

And now suddenly everything looks so dirty and ugly to me.

NEWYORKER: Good Neighbors

But the latest bombshell over the governor's tactics also brings to mind some companies and individuals who are now suddenly, no doubt, feeling shafted all over again.

FORBES: Spitzer, Spin And Smear Tactics

And so economic data that in better times would pass without comment, now suddenly people wonder, well, are we going to go back to this terrible crisis?

WHITEHOUSE: President Obama and Chancellor Merkel Press Conference

Now suddenly you only had to pay interest.

WHITEHOUSE: President Obama Talks Jobs in Allentown

Now suddenly they have to jump up high?

FORBES: Autos

Now suddenly people were putting no money down.

WHITEHOUSE: President Obama Talks Jobs in Allentown

Now suddenly here it is.

FORBES: People and Things to Like--2005

Lot of people were counting on him to get two or more gold medals in Beijing this summer, but now suddenly some young Jamaicans are running very, very fast, so he's going to have to put some good marks on the track in Oregon to let everyone know he's on top of his game.

NPR: U.S. Track Stars Vie for Spots on Olympic Team

Jeffrey Kindler, who became chairman and chief executive of Pfizer suddenly and unexpectedly a little more than four years ago, is now retiring suddenly and unexpectedly.

FORBES: Pfizer CEO Retires Suddenly

So now she suddenly thought they should tell their worst secrets to each other.

NEWYORKER: Fiction

Thanks to her, it now seems suddenly necessary to read the diaries of Scott of Antarctica.

ECONOMIST: Small but perfectly formed | The

It's not clear why the choice now is suddenly to look for one or the other but not both.

WSJ: Alice Hoagland: Knives in Airplane Cabins? No Thanks.

Now, suddenly, everything seems OK, though the home team has won every game.

NPR: Pacers Rebound With 106-83 Rout Of Hawks In Game 5

And now, suddenly, it is the place where the Guggenheim is.

FORBES: The Wealth of a Nation

Now he suddenly remembers that the very next day Mr Schreiber came to his office and handed over the biggest cash donation he had ever received.

ECONOMIST: Germany’s rattled Christian Democrats | The

Now, suddenly, after the election results of 2012, there is renewed interest in the idea, largely because it resonates with constituents as such a common sense proposal.

CNN: 'No Budget, No Pay' is no-brainer

Now I suddenly had a major adjustment to make.

FORBES: When You Just Don't Fit In At The Office

And yet, this company, the model of stability and predictability now had suddenly has had two of its last CEOs removed, and brought Lafley back out of retirement to run the company again.

FORBES: What A.G. Lafley's New And Improved Procter & Gamble Must Do Now: Adapt and Change

"They had been engaged in the process from 18 months to two years of discussion with government and management and now, suddenly, they present memoranda and say you have got 14 days to come to an agreement with our demands otherwise we are going to go out on strike, " Ian Phillips, a special adviser to Public Enterprises Minister Jeff Radebe, told the BBC's World Business Report.

BBC: South African unions claim strike success

Now, quite suddenly, a website has appeared online claiming that Black Isle Studios is back.

FORBES: Black Isle Studios Is Back

Now to Mori suddenly falls the difficult tasks of sustaining Japan's economic recovery and reforms, initiated in earnest during Obuchi's tenure.

CNN: Taking Over

So why now is he suddenly dropping morality on Steve Jobs?

FORBES: Why Andrew Ross Sorkin Should Apologize to Steve Jobs

So suddenly now on a Saturday afternoon, when I'm about to play tennis, and I get a call to say the News of the World and the Sunday Mirror are about to do ...

CNN: STORY HIGHLIGHTS

Now, homes suddenly start dropping in value.

WHITEHOUSE: President Obama Talks with Virginia Families on the Economy | The White House

Well, the future is suddenly now.

FORBES: Dear Debt Commission: Thanks, We Needed That