But - looking back through history - it's the advice that governments almost never follow.
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Many companies announce buybacks in an attempt to gain investor support but never follow through.
My parents noticed my talent from a very young age and always encouraged me to follow my passion, never pressing me to follow the exact same path as everyone else.
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My own view is that Suharto never intended to follow through on his promises.
In fact, as Stephen Griffin lucidly argues, the court has never managed to follow a consistent interpretative approach for long.
Yet after the moon missions in the 1960s, NASA was never funded to follow its ambitious vision for human spaceflight.
He never thought he would follow in the paw prints of those famous space dogs.
As a result they sometimes treat the performance of females who follow as never quite good enough.
"Uday's never been one to follow the beaten track and has a sixth sense about spotting hidden opportunities, " says Mahindra, who's been happy to let Kotak run the show and now holds 4% of the bank.
"To inspire people around the world to follow their dreams and never give up, " Wallenda said, pulling his passport out of a waterproof bag.
"The strategy has been never to lead, but to follow" technologically, said Qian Depei, a Beihang University researcher, who has worked for decades on China's advanced computing programs.
And that's why they're here -- to show you that if you follow that passion and never give up, you too can claim your place in the world of classical music.
Anyone with a little glitz in the family can use it to raise their profile across the never-ending, multiplying platforms that follow fame in any increment, from celeb-tracking Twitter feeds to gossip sites.
In this scenario, however, there can be many unexpected findings that have not been reported in medical journals and likely never will be the subject of published follow-up studies because the problem of researching these multitudinous findings simply cannot scale.
This is the type of market that encourages some investors to follow their emotions, which is never a good idea.
The most perplexing aspect of being a parent is that you can (almost) never discern when or why a child will follow your directives, as opposed to hear what you direct him to do and then do the exact opposite.
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"This was never about me, it was about those who follow, " he says of the three-month effort he calls worth it.
His younger brother Kody, has never taken the lead chair, always happy to follow, much like we used to do in the international commodity negotiations, where the minnows followed the market leaders.
If Paul Johnson really believes that the U.S.' borrowing has enabled it to be richer, the million-dollar question is, why does he prefer to follow his father's advice to never be a borrower?
He told me that I would never make it in the workplace if I didn't follow directions explicitly.
And never forget that the most important example a young girl will ever follow is that of a parent.
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As I pass the painting, the eyes of Gypsy seem to follow me, which tells you that lost ones are never really gone.
"If we do not let people do things the way they do, we will never know what they are really capable of and they will just follow our boarding school rules, " Semler explains.
The hunters follow easily, with the result that meat is coming out as never before.
We hope StarForce decides to follow Sony's lead and apologize, offer removal instructions and vow to never do this again -- though we suspect that's not about to happen, since the company's sole business is copy protection.
Mr Boorstin hoped to do the same, priding himself that he had never done a doctorate in history and had no inkling of the rules he was meant to follow.
He said that he would send a follow-up e-mail that could be quoted, but that e-mail never arrived.
No lawyer for Ijaz had ever contacted me, I was never threatened with legal action over the column, and I did not retract it, points I made in a follow-up column March 21.
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