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" nyu prof Nestle scoffs at the entire effort: "Until the issue of calories is addressed, everything else is a Band-Aid.
FORBES: Pepsi's New Challenge
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He preciously worked at Nestle and Pepsico.
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Marion Nestle, a professor of nutrition at New York University, said that the fruit concentrates are simply sugar.
WSJ: PepsiCo's Tropolis Fruit Puree an Attempt to 'Snackify' Drinks
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"It's likely that we're going to have some temporary layoffs at that facility, " Nestle spokeswoman Roz O'Hearn said of the Danville, Virginia, facility that was churning out refrigerated cookie-dough products until Thursday.
CNN: Likely fallout from cookie-dough illnesses: more than 200 layoffs
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"Whatever anyone thinks of the lawsuits against fast-food companies, they are a wake-up call to everyone, " says Marion Nestle , professor of nutrition and food studies at New York University and author of Food Politics, a critical look at the food industry.
FORBES: Magazine Article