However, these more recent tests on mobile websites blamed poor coding choices for the higher-than-neccessary consumption.
BBC: Poorly designed mobile sites 'drain smartphone battery'
Generally speaking, HTML5 helps reduce the functionality gap between mobile websites and apps.
FORBES: HTML5 Vs. Native Mobile Apps: Myths and Misconceptions
Do your homework on apps, mobile websites and m-commerce, along with reviewing what others in your industry are doing with mobile.
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Carin van Vuuren wrote a guest post last month for Forbes.com criticizing the responsive design approach to building mobile websites.
FORBES: The Future Of The Web: The Case For Responsive Design
What this means is that the organic search strategy becomes device agnostic, eliminating the need to invest in a separate set of resources to optimize mobile websites.
It does so by identifying the apps users have downloaded, the mobile websites they have visited or items they've bought within a mobile app, CEO Are Traasdahl said.
Bottom line: If the same content is being served on the desktop and mobile websites, use responsive Web design to maintain the same URL structures and display optimal layouts based on screen size.
That landmark device launched without support for third-party apps, as you might recall, and Steve Jobs famously told developers they could start creating applications months before the phone officially went on sale, because they were simply mobile websites.
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Unfortunately, FlightView estimates that only half of U.S. airports currently have mobile-friendly websites.
Every single team has implemented mobile-optimized websites so fans can quickly and easily find team news on their phones.
To figure out how to conceive mobile apps or websites the participants have to rely on education from outside experts or whatever they can read about technology.
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It makes sense for advertisements to direct users to apps instead of websites on mobile platform.
FORBES: Facebook's Gaining Mobile Traction But Stock Still Needs A 15% Haircut
Another site, Grovo.com, offers one-minute video lessons on recent changes to websites, mobile apps and online tools.
Adobe Proto enables the development of interactive wireframes and prototypes for websites and mobile apps on a tablet.
ENGADGET: Adobe brings Touch Apps family to Android tablets, Creative Cloud looms on the horizon
Startup Sharethrough is launching Sharethrough Sponsored Videos, a service that helps brands distribute their video content on a wide range of websites and mobile apps.
FORBES: Sharethrough's Sponsored Videos Bringing Branded Content To Websites, Apps
Separately, the company has seen growth in its services that help Chinese advertisers target Internet users both inside and outside of China on thousands of non-Google websites and mobile apps.
Kayak primarily has two revenue streams: (i) revenues from referrals to travel suppliers and OTAs, and (ii) ad revenues from advertising placements on its websites and mobile applications.
FORBES: Kayak Shows Rapid User Growth But Google Remains A Threat
Photo sharing should be more intuitive, and Facebook, Apple and Google are obviously still figuring out the best ways to pack multiple features into their websites and mobile apps.
Much of the tutelage from famous pros you see in the print editions of Golf and Golf Digest now comes to life in video versions on their websites and mobile apps.
WSJ: Online Golf Instruction: What Works | Golf Journal by John Paul Newport
For example, customers can use Amazon Elastic Transcoder to convert their large high resolution "master" video files into smaller versions that are optimized for playback on websites, mobile devices, connected TV's and other video platforms.
ENGADGET: Amazon wants to make your hi-res videos mobile-friendly with Elastic Transcoder
Once the structure of the information is sound, various mechanisms can be built to present it to customers (e.g. websites, mobile applications, and internal tools) or raw data can be released directly to developers and entrepreneurs outside the organization.
One could argue the Taliban communicate better with the Afghan people than coalition troops, distributing internet videos through websites and mobile phones, which are becoming omnipresent -- more than half of the Afghan population is reported to own a cellphone.
Federal agencies have already taken steps to promote smart disclosure by unleashing their data to support creation of a range of new apps, websites, and services including product comparison websites, mobile shopping apps, and personalized dashboards that help consumers monitor their finances and energy usage.
The Planned Parenthood Federation of America is in its second year of running one of the largest text and chat outreach operations for people ages 15 to 24, targeting African-American and Latino youth through promotional campaigns on MTV, websites and mobile providers, social media, wallet cards, video and Seventeen magazine.
India ordered the blocking of over 250 websites and asked mobile-service providers to restrict the number of SMS messages.
At least that is what we think, based on reports from witnesses and hurriedly-filmed mobile phone video posted on websites.
Claire Perry MP, the prime minister's adviser on childhood, has warned about children accessing inappropriate material on websites or through mobile phones.
Since websites optimized for mobile devices have 11.5 percent higher click-through rates, mobile-optimization is a must for businesses with an effective online presence.
Later, right upstairs, her son pulls his smartphone out of his pocket and is showing our interviewer websites he surfs on mobile.
But six months ago it was a different story when she was being picked on by cyberbullies through her mobile, by email and on websites.
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