Advertising Performance on Non-Social Mobile websites.

非社交网站手机版本的广告效果。

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Companies need mobile websites - they are no longer mere differentiators.

企业需要手机版网站——它们不仅仅是噱头。

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For everything else they prefer to browse (i.e. search for mobile websites).

对于其它内容他们更乐意以浏览的方式获取(也就是通过手机网站搜索)。

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However, these more recent tests on mobile websites blamed poor coding choices for the higher-than-neccessary consumption.

BBC: Poorly designed mobile sites 'drain smartphone battery'

Generally speaking, HTML5 helps reduce the functionality gap between mobile websites and apps.

FORBES: HTML5 Vs. Native Mobile Apps: Myths and Misconceptions

Do your homework on apps, mobile websites and m-commerce, along with reviewing what others in your industry are doing with mobile.

FORBES: What You Need To Know About Your Mobile Device and How it's Changing the World