Bristol-Myers Squibb, meanwhile, is putting media weight behind its commercials with Lance Armstrong, a six-time Tour de France winner and a cancer survivor.
"Any spare moments where you're not manning the sails are spent navigating, doing maintenance work, media work and trimming weight from the boat, " he said.
Eastman and his two new creatives partners are change agents for a traditional creative agency, arguably putting more weight on social media and digital advertising over TV and print.
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The media watchdog added that references to the weight loss firm were "promotional and unduly prominent".
The incident led to intense media scrutiny of the governor's weight, including unsolicited advice from the former White House doctor.
Murdoch has found opportunity in the troubles of his fellow media mogul Leo Kirch, whose empire is staggering under the weight of its enormous debt.
Apple boss Tim Cook has apologised to Chinese consumers after state media accused the firm of arrogance, greed and of "throwing its weight around".
Looking to shed weight and beef up a sleek new image as a Web-based media company, AOL is attempting to sell off its social networking site Bebo and instant messaging system ICQ.
This plea has been brewing for some time and now he has finally been beaten, not by the opposition bowlers, a wilting body or the pressure of the media storm but by his eight-year-old daughter who obviously holds more weight than any of the standard or speculated reasons for him finishing.
And that kind of media buzz -- as the Swift Boat controversy proved -- can be worth its political weight in gold.
Kevin Rudd, a foreign affairs minister who clearly believes he is punching below his weight, would dearly love to return, and seems to have been pursuing a media strategy aimed at destabilising his one-time deputy.
That is a mix quite different from American Media's Star, which focuses purely on celebrities and publishes photos and stories about face-lifts, weight gain and botched relationships.
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