Bristol-Myers Squibb, meanwhile, is putting mediaweight behind its commercials with Lance Armstrong, a six-time Tour de France winner and a cancer survivor.
"Any spare moments where you're not manning the sails are spent navigating, doing maintenance work, media work and trimming weight from the boat, " he said.
Eastman and his two new creatives partners are change agents for a traditional creative agency, arguably putting more weight on social media and digital advertising over TV and print.