Make it a priority to be strategic about engagement, and stay committed to measuring results so you can adjust campaigns, as needed.
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In 2004 Collier botched the methodology for measuring results of carotid endarterectomy (in which plaque is removed from a major artery in the neck).
This means improving digital scorecards, hiring more people, measuring results more effectively and reorienting the organization more around building deep engagement with consumers versus just impressions.
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Advertisers find measuring results in mobile marketing primitive right now, which is one reason mobile ad revenue share trails far behind exploding use of smartphones and tablets.
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The five-year performance quoted above (like the ones in the tables beginning on page 136) is a time-weighted return, measuring results for a hypothetical investor who put in a sum at the beginning and stood pat.
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Orgs are becoming far more results-oriented, and more savvy at measuring those results.
Because those measuring the results are tempted to abuse power, prudence requires adherence to standards.
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This proved key when Johnson began measuring the results of the laptop rollout and discovered that some drivers were actively resisting the technology.
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Ms. Li, an unabashed supporter of all things social media, takes a pragmatic view when it comes to measuring the results of social media investments.
At the conference, we were also able to announce the latest results in measuring federal progress against the Cybersecurity Cross Agency Priority (CAP) Goal.
He put in place rigorous ways of monitoring results, down to measuring the food intake of participants.
Extrapolating from these results, they think that an orbiting zone plate measuring somewhere between 15 metres and 40 metres across will be enough to distinguish the spectrum of an Earthlike planet at a distance of 30 light-years.
It's important to ensure that we get results, and so we will create a strong and transparent system for measuring each country's performance.
Because the asset price method can lead to inappropriate results for goods that are purchased largely for investment reasons, the CPI implemented the rental equivalence approach to measuring price change for owner-occupied housing.
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