Evidence provides the foundation for setting priorities, defining strategies, and measuring results.

证据能够为确定重点、制定战略和衡量成果提供依据。

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The accuracy of the measuring results is also raised due to the reduction of intermediate links.

由于减少了中间环节，测量结果的精度也得到了提高。

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If all the measuring results are the same, the checking fixture can be accepted, otherwise rejected.

如果所有的测量结果一致则接收该检具，否则应改进或重新评价该检具。

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Make it a priority to be strategic about engagement, and stay committed to measuring results so you can adjust campaigns, as needed.

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In 2004 Collier botched the methodology for measuring results of carotid endarterectomy (in which plaque is removed from a major artery in the neck).

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This means improving digital scorecards, hiring more people, measuring results more effectively and reorienting the organization more around building deep engagement with consumers versus just impressions.

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