Still, the sentiment is appropriate in these merger-mad days.

ECONOMIST: The sad��and funny��business of company names

Every newspaper is experimenting like mad these days, hoping to avoid extinction, but only the Post manages to wrong-foot itself just about every time it breaks its routine.

FORBES: A Brief History of the Washington Post's Screwups

After all, considering the massive amount of emphasis now being placed on creativity in the workplace does this mean we need to return to those Mad Men days of three martini lunches?

FORBES: How To Be More Creative At Work (Or What Corporations Can Learn From Booze-Hounds and Baby Elephants)

The challenge makes marketing folks yearn for those simpler, Mad Men-days of cigarettes, 3-martini lunches, and storyboards sketched on napkins.

FORBES: How Super Will This Year's Super Bowl Ads Be?

In the days of Mad Men, marketers and advertisers counted GRPs (gross rating points), WRRMs (women related recall messages), and dozens of other metrics that could be converted to acronyms at a static point and time, i.e.

FORBES: Page 2 of 2

It seems like everybody is mad at Joe Lieberman these days.

NPR: Political Junkie: Democrats Duke It Out in Connecticut

At Burning Man, perhaps in an ode to his fighter-pilot days, he can be seen in Mad Max industrial-style leather outfits with leather goggles.

FORBES: Silicon Valley Turn Arounds

These days, in short, summits are like a mad hospital ward, filled with the broken-limbed, straitjacketed and terminally ill.

ECONOMIST: Charlemagne

For racing-mad Ireland, Shergar was the darling of a nation in turmoil during the darkest days of "the Troubles, " with violence between nationalists and unionists in the north as they vied for political power.

CNN: February 7, 2013 -- Updated 1450 GMT (2250 HKT)