That improvement helped Halliburton lure away a longtime Schlumberger client, Norway's Statoil.
Most importantly, though, it brings a fresh, minimal interface designed to lure away Gmail users who wouldn't have otherwise given Hotmail the time of day.
The measure was offered to lure away those senators who want increased farm spending from a Democratic amendment that would take that money from the tax cut.
The plan is to lure away television manufacturers with a single chip that can do many of the things now handled by a grab bag of pricey parts.
While he sits on the fence, hiding behind promised renegotiation, other EU countries such as Ireland are taking full advantage of the uncertainty to try to lure away valuable foreign investment.
Beginning July with a Buzz score of -8, their score remained negative throughout the entire month, despite a ploy to lure away disaffected Netflix customers with a mass emailing campaign.
FORBES: Netflix Buzz Just As Negative Three Weeks After Price Change
The driver told police that Sno Cone Joe owners Joshua Malatino and Amanda Scott followed his truck, playing their music at high volume and trying to lure away customers with promises of free ice cream.
Some districts around the U.S. often try to lure away students from neighbors to compete for state aid based on enrollment figures, said John Musso, executive director of the Association of School Business Officials International, in Reston, Va.
The City of Pleasanton used business tax incentives to lure Chevron away from San Francisco.
But it's been tough to lure tourists away from the volcanoes and gondolas on the popular Strip.
Whether that new platform will be a big draw or lure users away from Facebook is yet to be seen.
What's the plan there to kind of regain some of that market share, and lure consumers away from the DS?
ENGADGET: The Engadget Interview: Peter Dille, Sony Computer Entertainment's SVP of Marketing
When it did, its performance was not sufficient to lure customers away from competing Sun and IBM architectures, and sales flagged.
FORBES: While HP And Oracle Sully Cloaks, IBM Takes Their Customers
In America, low-tax Nevada is among those trying to lure businesses away from high-tax California (where tax revenues have been extremely volatile).
ECONOMIST: Governments will need to find new ways of raising tax
Meanwhile, Democrats preen on about the phony "war on women" and are increasingly desperate to lure attention away from their disastrous policies.
Many retailers have offered large discounts on goods and are keen to lure customers away from websites as they buy their Christmas presents.
"We say that there are fairies living in the caverns, and they put the lightning moss here to lure thieves away from their treasure, " says Marie.
They had earmarked the proceeds from the Telstra sale to pay for electoral promises in a bid to lure voters away from Mrs Hanson.
They include special blends of both menthol and non-menthol cigarettes to try to keep the brand growing and to lure smokers away from its competitors.
But how to lure customers away from fossil fuel rivals?
FORBES: SolarCity: Ditch Your Big Utility And Get A Free Rooftop Solar System
Political leaders and religious establishments are placed in a dilemma by the rise of cyber-hedonism: do they follow their youngsters onto the net, or try vainly to lure them away from the computer?
In order to lure customers away from Netflix, Hulu will need to enlarge its content pool, determine the right type of content for its audience, and deliver content to gaming devices (PS3, Xbox 360, Wii).
At this point, only one thing is certain: Mobile is heating up the competition, as some online retailers are aggressively promoting mobile-only discounts designed to lure customers away from Back Friday bargains at their favorite brick-and-mortar stores.
FORBES: Black Friday? Yes, Virginia. There Is An App for That.
Yes, EA might have been hatching a scheme to lure them away, but if Infinity Ward was never paid what they were promised after delivering a smash hit like Modern Warfare 2, who can blame them for wanting out?
FORBES: Activision Alleges EA Tried to "Hijack" Call of Duty Developers
The network was willing to spend enough to lure the NBA away from NBC and the Bowl Championship Series games from Fox.
The risk here is that it could fragment its user base among streaming and DVD customers enabling competitors like Blockbuster and Hulu to more easily lure these customers away.
But it is not quite that simple: once you throw in third-party candidates, including Ralph Nader (see article), they tend to lure more independents away from Mr Bush.
States where there's little movement to restrict firearms have trying to use their pro-gun culture as a way to lure gun makers away from their traditional production bases in the Northeast and Midwest.
Although he remains below five percent support in most national polls, Nader has drawn huge crowds in states such as Oregon and Washington, where Democrats fear he may lure crucial votes away from Gore.
CNN: Third party hopefuls continue calls for inclusion in debates
While we don't really agree with Toeman's assertion that "SlingPlayer Mobile is a complementary product" to the carriers' proprietary video offerings, he convincingly argues that Sling- and Orb-like services, combined with Windows Mobile's newfound push-email functionality, could help lure RIM-devotees away from their precious Crackberries.
ENGADGET: Sling Media VP discusses the implications of 3G service agreements
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