The only question is what was the premium on its now-lost image of invincibility?
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By over-billing this one, its now muted effect may be a strong argument for continuation.
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By applying its now-customary excessive precaution, the FDA has painted itself into a most interesting corner.
Similarly, Microsoft plans to launch its own online-music store later this year, tied to its now-dominant media player.
The most famous of these, of course, was MacWorld, with its now-legendary new product announcements by Steve Jobs.
They gave ASA its now familiar name of aspirin, but doubted that it would ever become commercially viable.
When Nintendo released its now-popular handheld DS portable gaming system in 2004, lots of early reviews predicted it would fail.
Ergen is no doubt delighted to see that DirecTV continues to be distracted with its now 3-year-old effort to sell itself.
Once the darling of the hacks, its now fallen into disrepute, and has prompted a stack of stories questioning its safety.
Previously known for its now-shuttered steel mills, it has become a hub for the tech industry, health care, education and financial services.
Some of its now-missing pages (such as the one below) still suggested for weeks that there was only a momentary setback, however.
At least this BCS game added to the trending Glory Years of Alabama, its players, its now legendary coach, and the SEC.
How it reminds me of the 1980s with its now-quaint battle lines.
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By volume terms the nation and its now 2, 000 winemaking outfits are the world's number four exporter, trailing only Italy, Spain and France.
The body was set up by the media giant in the wake of the phone-hacking scandal at its now-defunct News of the World title.
Its admission of guilt could make it hard for the firm to fight off private lawsuits from those that bought its now-vilified tax shelters.
As crude oil was peaking in early May, the OBV just rallied back to its now declining WMA, which was a sign of weakness.
Expect the company to attract its own takeover bids, perhaps from Verizon, which needs to bulk up to take on its now significantly larger rival.
Is the Beeb quietly atoning for the days when two of its now grandees sneered publicly at Gateshead as the very symbol of provincial, proletarian ignorance?
Infosys recruited Deloitte senior partner Stephen Pratt to run its now 220-people-strong consulting practice headquartered in New York City, with 2, 000 more in India supporting them.
The lawyers took over that fight, too, waging it inside an extreme-fighting cage known as the Fourth Amendment, with its now-famous exclusionary rule for police searches.
Its now hoping to raise more money with the guided walks which begin on the south coast from 3 April and the north coast from 16 April.
Deutsch, Yellow Tail's success is comparable to that of Duboeuf, which burst upon the American scene in 1981 with its now trademark annual hyping of the release of Beaujolais Nouveau.
The company dropped its bid for BSkyB following the revelations that its now-defunct newspaper The News of the World had hacked the phones of many celebrities and the murdered schoolgirl Milly Dowler.
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This latter, more like a typical Christian Democrat party, had shared in power, but in opposition its now 24 members may break away and be readier to ease the new government's path.
Analysts are making the point that even as Japan is losing some if its competitive edge in manufacturing, what its now relatively rich and aging society is demanding is services like health care.
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Yet, bending to the chill American wind blowing out of Iraq and through its now-closed offices in Damascus, Hamas has been making conciliatory noises and intends to continue talks with Mr Abbas's government.
Merck released new data about its now-withdrawn drug Vioxx, leaving open the possibility that the drug continued to increase patients' risk of heart attack and stroke for some time after they stopped taking it.
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