Negative advertising may work in the short term, but it will hurt in the long term.
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That said, French video game designers do glory in the term the "French touch".
Later in the term the justices will consider two separate cases relating to gay marriage.
Japan needs stimulus in the short term and credible plans for fiscal retrenchment in the long term.
What I said Gerry was in the short term one system maybe provided not in the long term.
Volatility in the long term is much less of an issue than it is in the short term.
Bill Gates once said that technology progress looks slow in the short term but revolutionary in the long term.
The wage bill went down in the short term but the pension costs went up in the long term.
You must be in a rush in the short term, but only expect to achieve greatness in the long term.
In the short term, I see some consolidation there, but in the long term, HSBC has very strong management ability.
The path chosen - made in Germany - is for budgetary discipline in the long-term and austerity in the short term.
That is a popular way to balance the budget in the short term and guarantee a fiscal crisis in the long term.
We also discussed cooperation on combatting terrorism and how to deal with the climate change issue, especially in the term of disaster relief.
Many practitioners have noted the tendency for markets to underreact to news in the short term, and to overreact in the long term.
Private-sector jobs generate more income in the short term whereas public-sector jobs provide a minimal amount of financial stability in the long term.
In the short term, therefore, China could make growth more volatile, but in the long term it will be a powerful engine of global growth.
We also know one more thing about it, that these revenue maximising rates are higher in the short-term than they are in the long term.
But in the short term, the way the Symbian porftolio is being mishandled may have the most profound impact on the company in the short term.
In the autumn term of 2008, 0.73% of half-days were lost to authorised and unauthorised school holidays and 0.45% were lost in the spring term of 2009.
And I believe addressing CO2 and carbon and pursuing it ... and pursuing energy independence, all of these things don't happen in the term of one politician.
We expect EBITDA margin for American Eagle stores to fall in the near term, but then improve in the longer term, with stabilizing supply and demand for cotton.
Some of the things Vietnam wants and needs to do to make the economy more competitive in the long term are pushing up prices in the short term.
"This kind of investment is insulated from global uncertainty, and it creates short-term confidence, jobs in the medium term, and improves the UK's competitiveness in the long term".
As well as raising fundamental questions about the ownership of companies in the long term, corporate America's growing debt raises concerns about their health in the short term.
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While in the longer term, this will cut the debt and boost the company's credit rating, in the short term, shareholders could see the value of their investments plummet.
While that works well in the short-term in the long-term it becomes expensive to keep paying the executive brought along with these companies at an executive rate of pay.
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But Sackner-Bernstein says that the data seem to support the view that drugs that help acute heart failure symptoms in the short term can do harm in the long term.
Yet smaller opportunities with a much lower risk and commensurately lower payoff, pebbles if you like, are less attractive in the short term but more valuable in the long term.
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Giving a cocktail of one or two antiviral drugs will smash down the viral levels in the short term, but ultimately will select for the resistant viruses in the long term.
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