Now he continues to burnish his image as a micro manager (even store lightbulbs get the Mickey touch) while reinforcing his philosophy of personal service by personally addressing customer complaints.
But for mission operations manager Michael Watkins, the most powerful image was among the simplest: the shadow of Curiosity looming over the Martian soil.
"From the consumer's point of view it's going to mean better battery life and higher image quality, " said Steve Steele, product manager of ARM's media processing division.
The Goldstar brand will now take after the company name and be known as "LG" -- the company was once known as "Lucky Goldstar" -- "to emphasize our quality image, " explains Ham Jae Gyung, general manager of LG Collins Electronics Philippines, which is a joint venture between the Korean chaebol and the family of retail tycoon Samie Lim.