Now he continues to burnish his image as a micro manager (even store lightbulbs get the Mickey touch) while reinforcing his philosophy of personal service by personally addressing customer complaints.

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But for mission operations manager Michael Watkins, the most powerful image was among the simplest: the shadow of Curiosity looming over the Martian soil.

WSJ: NASA's Curiosity Rover Lands on Mars

"From the consumer's point of view it's going to mean better battery life and higher image quality, " said Steve Steele, product manager of ARM's media processing division.

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