He needs to be a salesman and a preacher to woo consumers, employees and investors.
He needs to be challenged in the line-out and smacked backwards in the loose.
On balancing the two companies: He says he needs to be disciplined and practiced.
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He needs to be carefully nurtured and ideally found a new-ball partner of comparable ability.
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Yet if Mr Sarkozy looks relatively better, he may soon find he needs to be.
Longer term, he needs to be more than an authentication company, and more of provisioning service himself.
He needs to be more authentic and show more of who he really is in order to be competitive.
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He needs to be an innovator and an entrepreneur with a global vision.
And if he needs to be admitted to a hospital again soon it likely won't be in New York.
But he needs to be clear in his mindset as to where he puts his car in race conditions.
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And that needs to pertain and needs to hold true and he needs to be released according to that.
If Mr Obama cannot work with the Republicans, he needs to be certain that he controls his own party.
And speaking of Immortal Technique, he is wonderful and I definitely think he needs to be heard and seen a lot more...
He's heading in the wrong direction at a time when he needs to be gaining electoral votes, not losing them.
He needs to be supported and he needs to be enabled, both of which are outside his own personal domain.
And if that happens, he needs to be held accountable by many of us who will be on the outside.
"I kept saying that 'Michael is dying, he's dying, he's leaving us, he needs to be put in a hospital, '" Sankey said.
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He needs to be swinging it back into the left-handers, and at the moment he has lost the knack of doing that.
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Is he going to be presenting these issues, these things left undone, as second-term issues, reasons why he needs to be reelected?
He's very, very experienced, and he can be an angry little man at times when he needs to be, but he's very astute.
The snag is Mr Khatami's constitutional weakness: if he is to get to the bargaining table at all, he needs to be helped there.
"I'm not sure that's a term, that he needs to be 'fixed, '" said Mornhinweg, who was hired in January to replace the fired Tony Sparano.
He needs to be coming back home and talking about jobs.
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But to be considered for selection it has been made clear to Beckham that he needs to be playing at a European level of competition.
We know the talent, but he needs to be starting and playing on a regular basis to see the best of Dwayne Peel and Dwayne understands that.
Is there a reason why he feels like he needs to be kind of more forthright publicly this week as Congress works its way towards a possible deal?
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"We were in fear for our lives, " says Deuce owner Richard Hennig, a 6-foot-6 machine-shop owner who doesn't look as if he needs to be afraid of anything.
He needs to be healthy, practice consistently and play in regular competition like everybody else and Thursday he showed he is not able to do that right now.
The iWatch will attract derision if Cook poses it as anything other than a hobby and right now he needs to be fixing big stuff not playing in the sandbox.
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