Such sensitive souls tend to crunch apples with names like Honeycrisp and Royal Gala and leave the fermented juice of Broxwood Foxwhelp and Somerset Redstreak to a hairier variety of human.

ECONOMIST: Scrumpy could be good for you

Schoener ferments the juice right along with the grape skins for three weeks, extracting every last flavor out of them--pleasant and harsh alike--then ages the fermented juice in new oak barrels for 10 months.

FORBES: Ten Independence Day Wines

Perhaps he, like many of us, shared the sentimental view espoused on the back label of a million bottles that wine is a simple agricultural product, the fermented juice of grapes that is maybe aged for a time and then bottled.

FORBES: Faking It

It's a red grape that, most of the world over, is pressed to extract clear juice, then fermented into a small component of sparkling wines, such as champagne.

FORBES: Magazine Article

Red grapes are crushed and the first run of pink juice is taken and fermented separately.

FORBES: Jolie-Pitt's New Wine Is Scarce, Twelve Best Ros��'s To Try Instead

To be sold as tequila in the U.S., the booze must be distilled from fermented liquid that is at least 51% the juice of the blue agave plant grown in the southwest Mexican state of Jalisco (and a few other areas).

FORBES: Mexican Invasion