That factor of 120 (12 times higher than 10 times the PTTI) alluded to by Dr Tongesayi is for children - most susceptible by virtue of age - among groups who eat rice more regularly than the average, such as Asians and Latinos.
The poll showed 17% of New Yorkers say they regularly purchase a sugary beverage larger than 16 ounces when they eat out or attend a movie or sporting event.