Can NetFlix reverse its perception among customers at this point without killing its business model?

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"The perception among a lot of customers is that nobody understands Microsoft products like Microsoft, " Davis said.

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Providing the perception of healthier alternatives gave customers who may have left on health concerns a reason to come back.

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"Those kinds of concerns tend to drive customers away" because there is the perception the bank will be less committed to use its capital to support deals if profits are weaker.

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The brand now plans to continue its campaign throughout August, indicating that perception may remain high among potential customers.

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It is not simply a technical issue and can impact customers, employees business associates and the public perception of the entity.

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Mike O'Connor, of watchdog Consumer Focus, said that the current perception of free banking was not good for competition, or for customers.

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