Make sure your brand's DNA speaks to your desired perception and is' messaged 'with clarity which helps your customers understand what ONE word your brand' owns' in the market.

确定你的品牌的DNA表现了你所想要表达的观念，并且传递明确的信息，帮助你的客户理解用一个词所表达的你的品牌在市场中所代表的含义。

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Johnston said Twitter's primary function for the airline is to gauge brand perception and to listen to what customers are saying.

Johnston指出，Twitter对于捷蓝航空的主要作用在于测定品牌认知以及聆听客户声音。

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Forums or live chats reveal customers' experience with your product or perception of your brand.

论坛或即时聊天能反应出客户对你产品的经历和对你品牌的认知。

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Can NetFlix reverse its perception among customers at this point without killing its business model?

FORBES: NetFlix: Once Bitten, Twice Shy

"The perception among a lot of customers is that nobody understands Microsoft products like Microsoft, " Davis said.

CNN: Microsoft hopes to soothe customers with support plan

Providing the perception of healthier alternatives gave customers who may have left on health concerns a reason to come back.

FORBES: McDonald's Arches Still Golden