But if the firm is still imprisoned in the assumptions of shareholder capitalism, then the sales unit focused on noble customerpurpose will be operating like an oasis in an unfriendly desert.
The ability to gain the kind of knowledge about the need of that customer base so fast allows us to re-purpose our technology and invest in a way that would have taken much longer without the lab.
"We live in an era of rapid change where pressures and challenges co-exist, but we must not forget our purpose and keep in mind the premise of 'Customer First', " Mr Lu said in a statement.
These purpose-built apps provide only the most essential functionality to ensure that these 3 customer segments have as fast and efficient a mobile experience as possible.
This driving purpose steered IKEA to succeed not just on low prices but also with a singular customer experience that no other retailer has yet managed to duplicate.