In a landmark passage, Drucker says that there is only one valid purpose for a business: "to create a customer."

德鲁克在具划时代意义的一次讲话中说，工商活动唯一令人信服的目的就是“创造客户。”

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The purpose of KYC is to provide general applicable business services for accelerating customer on-boarding and maintenance processes with compliance to KYC regulations in banking Industry.

KYC 的用途是提供通用的业务服务，在符合银行业的 KYC 规则的情况下，加快客户开立帐户和维护流程的速度。

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Just as Michelangelo created art for a purpose, we create software for a purpose — usually for a paying customer.

正如米开朗基罗为了某种目的而进行创作一样，我们也是有目的的开发软件——通常是为某个支付报酬的用户来设计。

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But if the firm is still imprisoned in the assumptions of shareholder capitalism, then the sales unit focused on noble customer purpose will be operating like an oasis in an unfriendly desert.

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At its worst, inside-out thinking distracts companies from their true purpose of driving customer value.

FORBES: The Value Of An 'Outside-In' Strategy

The ability to gain the kind of knowledge about the need of that customer base so fast allows us to re-purpose our technology and invest in a way that would have taken much longer without the lab.

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