Pepco, the utility that services the greater Washington DC area, has few friends among its customer base thanks to spotty reliability.

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That's modest, however, compared with another Claws on Wheels customer, who recently entertained 200 friends on the beach.

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Start an email campaign, make a point of stopping by the customer service desk after check out, and get your friends and neighbors to do the same.

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As a boy, my earliest memory of being a customer revolves around a sweet old lady who sold penny candy from her porch to my friends and me on our way home from school.

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