And you don't really know until that customer finds your idea valuable enough that they keep using it, recommend it to their friends, and purchase it again.

而你真的、真的不知道，直到该客户认识到您的想法足够有价值，以至于他们才会不断使用，推荐给他们的朋友，并再次购买。

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UK online travel agency OnTheBeach claims a world first today with the launch of a Facebook application to allow a customer to organise bookings for friends.

09月12月8日，英国在线旅行社OnTheBeach（以下简称OTB）声称他们在全球首次通过Facebook推出了一项新功能，使得用户可以为朋友预订团队旅行。

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"When I watched 'Friends', I always wondered whether there was really such a coffee shop because I would definitely become a frequent customer, " said Du Xin, who opened the cafe in March.

老板杜鑫（音）说：“我以前看老友记的时候就很想知道是不是真的有这家咖啡店，有的话我肯定天天光顾。

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Pepco, the utility that services the greater Washington DC area, has few friends among its customer base thanks to spotty reliability.

FORBES: Even Captive Customers Need to Be Coddled

That's modest, however, compared with another Claws on Wheels customer, who recently entertained 200 friends on the beach.

BBC: Escape from New York

Start an email campaign, make a point of stopping by the customer service desk after check out, and get your friends and neighbors to do the same.

FORBES: Save On Gas With Retail Loyalty Programs