One new force on the block, Appinions, provides contextual analysis, focusing more on topic-based comparisons, and less on creating an individual score.

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Swype now also features Smart Editor, which analyzes an entire sentence, flagging any potential errors for a quick fix and update, including suggesting the most likely alternatives based on contextual analysis.

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Among the drivers are identity and security, data analysis and personalization, network optimization, contextual services, next generation communications services and monetization.

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However, no parental notice and consent is required when an operator collects a persistent identifier for the sole purpose of supporting the website or online service's internal operations, such as contextual advertising, frequency capping, legal compliance, site analysis, and network communications.

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