It means that consumer preferences will soon start to rule many aspects of enterprise IT.
And it is very good at setting prices based on scarcities, technological advances and consumer preferences.
Yet as Starbucks can testify, hot-headed anti-American nationalism in China has remarkably little impact on consumer preferences.
Private companies can assess consumer preferences and experiment with ways to integrate sustainability into product design and marketing.
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It should be expected that consumer preferences and behaviors will change over time.
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The authors draw on earlier research on electric cars and hypothesize that consumer preferences are evolving along with technological change.
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There are now large vats of information about products and services, consumer preferences, history and intent which can be captured and analyzed.
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While Europe and Japan had continued to innovate, Detroit lost its way altogether, becoming disconnected from customer feedback as consumer preferences shifted.
And second, the pay-TV companies have the capacity to evolve with changing consumer preferences as they control the networks (including the Internet).
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With the rapid changes in global technology, it is important for online travel companies to stay in line with changing consumer preferences.
Tracking in store purchase behavior will also enable brands with deeper insight of consumer preferences, augment social profiles and build more personal relationships.
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So how can business leaders cultivate the organizational agility needed to adapt to rapidly shifting markets and consumer preferences, especially in an established company?
Disney recently signed deals with Cablevision and LG that are aimed at taking advantage of the growth in broadband-enabled devices and changing consumer preferences.
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While demand for light, fuel efficient vehicles was on the rise, Ford actually sold fewer trucks this May, evidencing a clear shift in consumer preferences.
In response to consumer preferences for ethical and sustainable sourcing, traceability, and quality, companies have also made bold sustainability commitments that implicate smallholder value chains.
"Tough economic conditions, shifting consumer preferences and intense market competition weakened the worldwide mobile phone market this year, " Gartner analyst Anshul Gupta said in a statement.
These large operators have learned, sometimes the hard way, it is important to hire local managers who understand local consumer preferences and how to market to these consumers.
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The platform automates controls and operations according to consumer preferences.
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That insight can help identify business trends and consumer preferences.
Reporting compliance requirements also show up in the supply chain in ways that are not related to regulations but are driven by consumer preferences for green and sustainable products.
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And in our Asian Crisis studies, there is a strong link between consumer preferences and economic problems - in a recession, you think back to when you were young.
With mounting evidence of climate change, consumer preferences for socially responsible brands, and trends in transparency and reporting, the traditional paradigm of fiduciary duty is undergoing a transformation.
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Successful companies will marry their deep understanding of their medical science with their total commitment to health outcomes and individual consumer preferences to deliver on the promise of personalized medicine.
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This includes knowledge about the best locations for a particular business, individuals most likely to be good employees, changing consumer preferences, the most suitable business models, technologies and so on.
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Initially, this may make it even more successful, but there is going to come a time that its business context is going to change: new technologies, consumer preferences or foreign entrants emerge.
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The company created a business unit called Nike Digital Sport that, by linking all its digital efforts together, would create a singular customer experience that reflects, and even shapes, rapidly-evolving consumer preferences.
Once you can understand consumer preferences, record purchases, and keep track of sizing and fit profiles, it becomes possible to better predict what someone will be most likely to buy in the future.
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One thing you can do is use it to run a complicated electronic appliance like a printer or a telephone, reconfiguring it as you go to keep up with changing technology or consumer preferences.
However, determined to be the frontrunner in the global technology revolution and focused to stay abreast changing consumer preferences, the company marked its entry in the lucrative smartphone and tablet markets earlier this year.
Ms. Davda says there is a trend in India toward out-of-home consumption and a steady shift in consumer preferences, with coffee changing from a beverage that was consumed mostly in South India to one sipped nationwide.
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