Like consumer preferences, local legal systems in emerging markets can vary.

跟消费者偏好一样，各新兴市场的法律机制也各不相同。

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Consumer preferences can and do change: For example, it was assumed that Americans liked weak coffee-and then along came Starbucks.

消费者的偏好可以并且确实在变化着：比方说，假设美国人喜欢淡咖啡——然后就有了星巴克。

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But marketing experts know that consumer preferences are also shaped based on the taste of our peers, and on social norms and cultural trends.

但是营销专家知道，消费者的偏好也由以下因素塑造——我们周围人的评价、社会行为模式以及文化潮流。

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It means that consumer preferences will soon start to rule many aspects of enterprise IT.

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And it is very good at setting prices based on scarcities, technological advances and consumer preferences.

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Yet as Starbucks can testify, hot-headed anti-American nationalism in China has remarkably little impact on consumer preferences.

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